Vera Bradley Partners With Baddle For New Pickleball Gear

February 23rd, 2026 at 2:31 AM

Benzinga

Oct. 7, 2021, 11:23 AM

Vera Bradley Inc (NASDAQ:VRA) has partnered with Baddle Pickleball for an all-new line of designer pickleball paddles and paddle covers.
Baddle Pickleball is part of the outdoor and recreational product portfolio of OvareVentures, a part of the OvareGroup.
The parties reported the availability of two Vera Bradley prints, Hope Blooms Pink and Java Navy Camo, on Baddle’s Pro Circuit Pickleball Paddle.
The Baddle Pro Circuit pickleball paddle is a mid-weight, fiberglass-faced paddle with a thicker polymer core, tournament-approved by the USA Pickleball Association.
The designer Vera Bradley pickleball paddles are priced at $150 and paddle covers at $30.
Price Action: VRA shares traded higher by 3.65% at $9.65 on the last check Thursday.

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